For international manufacturers
Partner with ASR: your gateway to the Indian chemical market.
We help international chemical producers introduce their products to Indian manufacturers, develop customers and build a lasting commercial presence in India.
- Years in Indian industry
- 50+
- Industries reached
- 11
- Warehouses in Chennai
- 2
Why partner with us
Local knowledge, built over fifty years, working for your brand.
Entering India means more than appointing an importer. Customers expect local stock, fast technical response, competitive pricing and someone accountable when a batch needs attention.
ASR Resin & Chemicals Inc. has represented principals in India for decades: in pigments, carbon black, resins and masterbatch. We combine a family business's long-term relationships with a professional, documented way of working.
Chennai-based operations
Headquartered in Chennai, one of India's major industrial and port cities, with five decades of presence in the South Indian market.
Understanding of Indian industry
We know how Indian paint, plastics, composites, ink and construction-chemical manufacturers formulate, test, approve and buy.
Customer development
We identify the right customers, introduce your products, manage sampling and trials, and follow through to approval and repeat orders.
Industry reach
Active relationships across 11 industries, from paints and coatings to FRP, PVC, rubber and road marking.
Distribution & sourcing network
Import handling, stock, documentation and delivery to customers, backed by long-standing logistics partners.
Product marketing & market development
Positioning, pricing feedback and market intelligence so your products compete well in India.
A long-term approach
Our oldest principal relationships span decades. We build partnerships to last, not to flip.
Already selling in India?
We can also strengthen an existing presence in South India or in specific industries.
Talk to us
How it works
From first conversation to regular supply.
Step 1
Introduction
Share your portfolio and objectives. We assess fit with Indian demand and our customer base.
Step 2
Market assessment
We identify target industries, customers, competing products and realistic price points.
Step 3
Sampling & trials
We place samples with qualified customers and manage technical feedback and approvals.
Step 4
Commercial launch
We agree the partnership model and begin regular supply, then grow volume and customers.
Your partnership contact
Araham A. Rathore
Chief Growth Officer (CGO)
Industry reach
Where we can take your products.
- Paints & Coatings
- Plastics & Polymers
- Printing Inks
- Construction Chemicals
- PVC
- FRP & Composites
- Road Marking
- Paper
- Rubber
- Textile
- Detergents
See our current product portfolio to understand where complementary products fit.
Partnership enquiry
Tell us about your company and products.
Our leadership team reviews every partnership enquiry personally and will respond by email. Information you share is treated as confidential.
- info@asrresin.com
- +91 98411 33396
- Chennai, Tamil Nadu, India